I am very excited to announce that The Saverina Scozzari Collective will be teaming up with Brüha, an entertainment discovery and ticketing provider changing the way people interact with their community, discover local events and purchase tickets. To kick-off this collab, I chatted with co-founder and marketing director Kristian Borghesan. Check out the Q&A below:
What is Brüha's mission?
Our mission is to be the one-stop shop and go-to place for anything and everything that's happening locally. We want to be able to provide a platform and showcase all of the cool things that happen around us every single day, that we might not have found out about otherwise.
That goes hand in hand with providing a platform that's extremely easy to use and streamlined for event organizers to create and list their events on our site. At the end of the day it has always been about connecting people to local experiences and answering one simple questions, "What's there to do in my local community?".
How has the entertainment scene in Hamilton evolved?
In so many ways! It all starts with the people who are at the very core of the entertainment scene and who really care about the long-term sustainability of it. It's these individuals and their creative minds who are always looking for new ways to collaborate with others, making it such an inclusive industry - in my opinion, that's what's really been the catalyst. You add that up with all of the investment we've been seeing in the industry (especially new venues)
and there you have yourself one booming community.
Where do you see Brüha going in the future?
We have so many big things planned for the future, it's really an exciting (and challenging) time for us! In the next 1-2 years we'll be focusing on driving national growth all across Canada with plans of dipping into the US market after 2-3 years. To do that, we'll be taking what we've already been working on and bringing into the mix a few new bigger concepts and programs that will help us achieve the scalability and sustainability as a company. I can't say too much at
this time, but we're slowly working on incorporating a lot of machine learning into the discovery side of things. The goal of this is to make the best recommendations we possibly can and connect individuals to local experiences. In addition to that, we're also mapping out a new program (name to be determined), which essentially brings your traditional event promoting model (ie., an event organizer hiring 4-5 individuals to sell tickets for them) to an online, centralized place. Everything we're working on is focused on our core values as a company: to increase ticket sales for event organizers and to help event-goers discover relevant and unique experiences.